Lawrence Haines

Tampa, FL | (813) 400-8619 | larry@haines.tv

Director of Business Software Development

• Twenty two years of experience in developing and managing large scale, business critical applications.

• Experienced in all aspects of the software development life cycle.

• Expert in translating business requirements into software specifications.

Expertise and Strengths

•  Business Application Architecture

•  Software Development Life Cycle

•  Project Planning and Management

•  Team Development and Leadership

•  Direct Coding and Integration

•  Multi-Platform Development

Professional Experience

Present

Oct 2016

Owner, Business Application Developer, System Architect

Rook & Alchemy, LLC.

Began Rook & Alchemy in early 2018 to allow myself additional flexibility in accepting and completing various contracts.

Accesso, LLC, - Independent Contractor, Jan 2017 – Apr 2018

Accesso is a premier technology solution provider in the queuing, ticketing and POS market, based in Lake Mary, FL.

•  Developed a front-end application for Accesso's updated kiosk based ticketing system for their client, Merlin Entertainment, to support Merlin's London based attractions, The London Eye, Madame Tussaud's, Sea Life, and others. This development was initially as part of a two-man team but completed as the sole developer. This Apache Flex based application connected to Accesso's existing Passport POS and reservation system through a separately developed Java middle tier. The success of the application strongly influenced Merlin Entertainment's continued partnership with Accesso, including supplemental contracts for development and inclusion of additional attractions and venues.

Oct 2016

Feb 2011

Business Application Development Manager, 2014 - 2016

Rooms-To-Go, Inc.

Rooms-To-Go is a Florida based furniture chain with 226 stores across 10 states and Puerto Rico, generating $2.1 billion dollars in revenue, annually.

Special Projects System Architect, 2013 - 2014 | Business Application Developer, 2011 - 2013

Managed an internal software development team dedicated to business application development while continuing development on several high profile projects.

•  Managed an internal development team which oversaw the development and maintenance of over 40 new and legacy applications Responsible for all aspects of operations including hiring, employee reviews and project assignments.

•  Developer on core algorithm module for sales forecasting application credited with reducing written PO's by 15% over its initial first year without a reduction in written sales. Coordinated directly with outside enterprise data warehouse for sales data processing and aggregation.

•  Architected and developed a client-server suite of applications and tools to replace existing in-store paper product sheets with Android based digital displays, including dynamic pricing updates. Estimated to eliminate 250k in costs per quarter.

•  Architected, developed and managed mobile software used by over 120 outside service technicians while performing in-home customer service repair calls.

•  Architected an array of tools to manage the company's image acquisition for new product, from managing photo studio requests all the way through use in customer facing applications and in-store display purposes.

•  Architected and developed a dedicated application framework used as the core for all new project development. This framework significantly reduced application development completion time by centralizing all common development needs into a single code library, such as permission handling and error tracking and notification.

•  Conducted Adobe Flex / AS3 training for software developers.

Feb 2011

Dec 2007

Software Development Manager, System Architect

Sales Research Institute, Inc., Self Employed - Contract

SRI is a Boston, MA based company that provides tools and training to improve sales effectiveness through their Science of Selling® methodology. Client list includes GE, Avnet, Reed Eisevier, HP, Motorola and GM.

After leaving The Media Factory I continued development on Sales Research Institute, Inc. Science of Selling® application and tools as well as managed outside development contractors.

•  Developed and managed a suite of applications and tools for Sales Research Institute, Inc. for their Science of Selling® process and methodology.

•  Migrated application functionality to Salesforce.com through their custom application platform, App Cloud and AppExchange.

•  Maintained a rapid development cycle to meet the client's expanding needs.

•  Regularly attended on-site client engagements with SRI executives to determine development needs for future software expansions.

•  Managed several client contractors for additional software development, graphic design and QA needs.

Dec 2007

Feb 2005

Project Manager, Senior Application Developer

The Media Factory, Inc.

The Media Factory is a Tampa based web development company founded in 1996 that specializes in distance learning and continuing education.

Developed and managed several applications and projects, focusing on rapid release schedules and web based delivery.

•  Architected and developed the company's core Content Management System (GEAR) used to manage and maintain many client websites.

•  Developed and managed a suite of applications and tools for TMF's client, Sales Research Institute, Inc. for their Science of Selling® process and methodology.

•  Developed and managed several local client projects through GEAR and custom application design, including TampaBayWatch.org and SegrestFarms.com.

May 2004

Sep 2003

Business Application Developer

Jagged Peak

Jagged Peak is a Tampa area based ecommerce solutions provider founded in 2000. The company can also manage and facilitate customer order fulfillment for some clients.

Developed and managed several custom ecommerce applications built on top of the company's cornerstone software, EDGE (Ecommerce Dynamic Global Engine).

•  Developed the ecommerce front-end for Leapfrog.com.

•  Architected and developed a Leapfrog.com customer service application for phone ordering and processing.

•  Developed a module for the company's EDGE software for targeted campaigns.

Oct 2000

Jun 2000

Vice President, Information Technology

Drugmax.com

DrugMax, Inc. was a B2B wholesale distributor of pharmaceuticals and nutritional supplements headquartered in Largo, FL that primarily served independent and small chain pharmacies around the US and Puerto Rico.

•  Architected and developed DrugMax.com including the administrative and order management software that processed over $4 million dollars in sales per month.

•  Architected and developed DrugMaxTrading.com, increasing the company value by an estimated 15%.

•  Established and implemented the company's technical needs for in-house hosting including back-up procedures and disaster recovery.

Jun 2000

Apr 1999

Hydrogen Media, Inc.

Director of Application Development, 1999 - 2000

Hydrogen Media was one of the first Dotcom development companies in the US that grew from 30 employees to 176 employees over the course of one year, including three satellite offices, before the crash.

Began as one of three developers. Instrumental in helping the company shift brand and grow into a national, multi-million dollar corporation.

Web Application Developer, 1999

•  Managed a team of over 30 developers. Responsible for all aspects of operations including hiring, scheduling and project assignments.

•  Technical liaison for the Customer Services department. Duties included meeting clients and translating customer needs into workable design specifications for project execution.

•  Developer for high profile or complicated client applications as requested by the President/CEO.

•  ColdFusion training to transition developers from other web languages.

Apr 1999

Aug 1996

Dynacs Engineering, I-Net, NASA Kennedy Space Center

Web Application and Multimedia Developer

Dynacs Engineering and I-Net were contracting companies awarded Engineering Support contracts for NASA's Kennedy Space Center.

Joined the Multimedia Lab as a 3D modeler and animator before transitioning over to interactive and web development. Supported the Center Director's office with a primary focus on eLearning and online training.

•  Sole developer on all web application projects including database architecture.

•  Architected and developed NASA's Web Interactive Training (WIT) LMS application for online employee safety training courseware, which guided early eLearning standards including SCORM for the Department of Defense.

•  Produced 3D animation, graphic and UI design for various multimedia projects.

Accomplishments and Highlights

•  Worked with Rooms-To-Go warehouse executives to develop a set of sales forecasting algorithms that saved several hundred million dollars over the first year of implementation.

•  Developed a product image request process for RTG's merchandising department and photography studio that cut process time from 14 to 4 days.

•  Introduced RTG to Adobe Flex and Android development.

•  Instrumental in restructuring and improving RTG's digital asset management capabilities.

•  Designed and developed RTG's employee survey system.

•  Designed and developed digital pricing information displays and management tools for RTG.

•  Developed the LeapFrog.com consumer website.

•  Developed the LeapFrog.com customer service phone ordering application.

•  Transitioned Hydrogen Media, Inc. to enterprise level development processes and standards while growing the development department from 3 to 30 employees.

•  Wrote and conducted ColdFusion training for transitioning developers.

•  Designed and developed a prototype application that eventually became WebMD.com.

•  Designed and developed TradeBank.com.

•  Developer for one of the first online classrooms. Honywell's Online Meeting Place.

•  Developed employee training site for Lawrence Livermore National Laboratory.

•  Developed an interactive multimedia instructional application on Space Shuttle processing. Narrated by Michael Dorn.

•  Developed one of the first online LMS / CMS systems which helped shape early eLearning processes and standards including SCORM.

•  Received 3 technology awards for software innovation from NASA's Technology Transfer Office.

•  Mentored local NASA sponsored high school team for FIRST Robotics competition.

•  Youngest employee in a technical position at NASA, Kennedy Space Center, Headquarters Building in 1996.